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Deeper discounts push Google Pixel ahead of iPhone 7 during Black Friday weekend
Now that Black Friday and Cyber Monday are wrapped, we're starting to see some data roll in that shows the most popular purchases of the weekend. New data from Localytics shows that, in terms of smartphones, the Google Pixel beat out the iPhone 7 as the most popular purchase this weekend, but it's not as simple as that…The data shows that the Google Pixel saw the biggest spike during Black Friday weekend, with sales up 112 percent from their normal rate. Meanwhile, the Samsung Galaxy S7 saw its sales rise 36 percent compared to the normal rate, while the 9.7-inch iPad Pro and iPad mini 2 increased by 24 percent and 19 percent, respectively. At the bottom of the list is the iPhone 7, which saw a 13 percent bump in sales over Black Friday weekend.Furthermore, the data shows the performance of the iPhone 7 and iPhone 7 Plus in comparison to the iPhone 6s and iPhone 6s Plus during last year's Black Friday weekend. During Black Friday and Cyber Monday last year, the iPhone 6s saw a 36 percent increase in sales, while the iPhone 6s Plus bumped 29 percent. This year, the iPhone 7 Plus accounted for around 1 percent of the iPhone 7's total 13 percent increase.
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