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Early Apple Pay Reception Tepid Outside of United States
Apple Pay is seeing a lukewarm reception in many countries outside of the United States and is making just a "small dent" in the global payments market, according to a new report from ReutersIn 2015, Apple Pay usage totaled $10.9 billion, most of which came from the United States. That figure is perhaps unsurprising as Apple Pay has been available in the United States since 2014 and only began rolling out to additional countries in 2015. Apple Pay is now available in the United States, the UK, China, Canada, Australia, and Singapore.Though Apple Pay is in the early stages of adoption outside of the United States, it seems to be struggling to gain a foothold in the countries where it's now available. In China, Apple Pay has to compete with established payment services Alibaba and Tencent, and according to research conducted by Reuters, Chinese users have complained that using Apple Pay is not as seamless as WeChat, Tencent's payment service.In Britain and Australia, contactless payment cards are in wide use, so iPhone users need to go to the trouble of adding their cards to Apple Pay. Juniper Research analyst Windsor Holden told Reuters that the prevalence of contactless cards makes it more difficult to persuade people to adopt Apple Pay.
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