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Apple kicks off AirPods TV campaign despite limited availability
Apple held off until after the holidays to run its first TV ad for AirPods, perhaps due to their constrained supply. That situation hasn't improved much, honestly, but you should start to see these video spots airing across cable networks as of this weekend. They feature dancer Lil Buck, who's listening to his AirPods through the streets of Mexico City. The 60-second “Stroll” is clearly meant to highlight the freedom and, as Apple loves to say, “magic” of truly wireless earbuds. (Wouldn't most Bluetooth headphones allow for the same mobility?) Arguably the coolest things about the AirPods — the charging case and instant pairing — get about two seconds on screen. But they're showcased in the shorter clip below.