Zamen | زامن
Chance the Rapper shares how much he made from exclusive Apple Music ‘Coloring Book' deal
Much has been made about Apple's efforts to obtain exclusive access to albums from select artists for Apple Music. Thus far, Apple Music has offered albums from artists like Drake, Chance the Rapper, Frank Ocean, and others ahead of other streaming platforms.
In a series of tweets this afternoon, Chance the Rapper offered up more details as to how his partnership with Apple came to be…
The artist offered the details after some tried to “discredit” his independence because of his Apple partnership. Chance the Rapper famously lacks a deal with a record label and has made all of his music available for free, making the Apple Music partnership a bit out of character.
Chance explained in his tweets that Apple came to him with an offer of $500,000 to have exclusive rights to his “Coloring Book” album for two weeks. Apple also gave him what he needed to create a commercial to promote Coloring Book, seen below. After the two-week exclusivity window, “Coloring Book” became available for free on SoundCloud.
The move on Chance the Rapper's part drew criticism from some of his fans, who had grown used to him always making his music available for free on SoundCloud. He explained in his tweets today, however, that he “needed the money and they're all good people over there,” referring to Apple.
Chance also offered up his thoughts on the so-called “streaming wars” and how the artist can benefit. He explained: