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Snapchat advertisers can now track whether custom geofilters get you to buy their product
I've always wondered why brands create sponsored geofilters on Snapchat. Do people use them? If they do, does the brand messaging actually seep into our brains? It looks like Snap is now giving advertisers a better idea of how effective their ads are at getting people to visit a specific store or see a movie with a “Snap to Store” tool that'll help track just that. Snap to Store initially launched for select companies, including Wendy's, 7-Eleven, and Paramount Pictures. It lets advertisers know where users go after viewing a sponsored location-based ad. Snap explains that Wendy's, for example, sponsored a geofilter for its jalapeño chicken sandwich that resulted in more than 42,000 people visiting the fast food restaurant over the week. The company explains the technological process in its S-1 filing
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