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Zane Lowe and Apple Music execs say the service is about all-things pop culture, not just music [Video]
Music magazine Complex has a new interview out today with Apple Music's top talent: Zane Lowe, Bozoma Saint John, and Larry Jackson. The piece is mostly reflective in looking back at the first year and a half of Apple's subscription music business, but the three also talk about what it's like competing with Spotify within Apple and the future of Apple Music.Jackson and Saint John describe Apple Music as not just about music which echoes similar messaging in other recent interviews. Jackson says the company's goal is to make Apple Music the “intersection of all things pop-culture” and not just a utility for streaming songs. Saint John calls Apple Music a “living, breathing brand.”When asked about the challenge of getting artists to work with Apple Music, Lowe said artists like Drake understood Apple's vision from the start while others took more finessing.