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Facebook Begins Testing MSQRD Live Filters in Brazil and Canada
After acquiring live filter app MSQRD back in March, Facebook today has begun officially integrating its capabilities into the main Facebook mobile app, focusing first on a soft rollout in Brazil and Canada (via TechCrunch). The Olympics-themed launch will greet users with an open, front-facing camera window when first jumping into Facebook, letting them swipe between various filters that add animations and graphics onto their face, which they can then take a photo or video of and then post directly to their feed.
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