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Apple no longer allows developers to advertise pricing info such as ‘Free' in app titles
Apple is apparently ramping up its efforts to clean up the App Store. According to a report from VentureBeat, Apple has started rejecting applications which tout their price in the name, icons, screenshots, or previews…
Apple has reportedly gradually started this practice over the last month. In the past, Apple has discouraged developers from highlighting an app's price in titles, but it has not gone as far as to reject apps that do so.
If a developer attempts to submit an application for review that contains the word “Free” in the name of the app, they will be presented with an error message. The message explains that price is not considered part of metadata and thus cannot be included in an app's name, icons, screenshots, or previews. Instead, Apple suggests that developers highlight prices and discounts in the app's description.
Below is the full error message: