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Apple AirPods to Feature Custom Bluetooth Chip, Target High End Market [Report]
A new report from KGI Securities analyst Ming-Chi Kuo says that Apple's upcoming wireless earphones will feature a custom Bluetooth chip and will target a higher end market than Beats by Dre.The earphones dubbed AirPods will be similar in style to The Dash earphones by Bragi. Their custom Bluetooth chip is said to improve battery performance for longer battery life.The AirPods could be unveiled as soon as tomorrow. According to Kuo, Apple plans to target the high end market with the earphones and target the mid range market with its Beats headphones. It's unclear if this means the AirPods will be priced higher than Beats or whether the price of Beats will be lowered in the future.