Commercialization of health and beauty can lead to Angelina Jolie syndrome
The politicization and commercialization of health issues in today's Western culture have led to growing healthism -- a peremptory idea of self-preserving behaviour. This approach criticizes everything that fails to fit into the glamorous standards of a beautiful, young and slim body. In extreme forms, healthism is close to eugenics, which selects a 'correct' heredity. But even simple concerns about the 'standards' of physical condition may provoke hypercorrection, such as surgery on a healthy body, said Evgenia Golman, lecturer at the HSE Faculty of Social Sciences Department of General Sociology, in her article published in the Journal of Social Policy Studies.